|
| |
|
"I.T. Web Experts
made the process of getting online easy.
Even better, they created the management
and marketing tools that allowed us to stay
online and to prosper, and they did it all
at a reasonable price and always in a timely
manner. Thanks for helping to make our business
a success. We could not have done it without
you." |
|
Rick
Rever
The Power Light Company |
|
|
|
| |
 |
Combining
Your Internet Marketing Strategy |
 |
|
| |
| |
| |
Effective
marketing of a Website is achieved utilizing
a variety of techniques. The following
techniques should get you started. If
you need help in any of the below areas,
we would be happy to put together and
manage your web site marketing campaign.
Links
- being linked to a site that has a lot
of, and/or related, visitors can attract
visitors over to your site.
Examples of
the reciprocal links we will try to establish
are with:
- Suppliers
- Clients
- Sites of interest
Search
Engine submission
- up to 85% of all Websites are found after
a search engine request.
Structure
of the site - the text and meta
tags (meta tags are special areas hidden
within a site that hold key words that search
engines find) should hold all words that
are relevant for your site.
Off-line advertising -
advertising of the site, placing the Website
address on all business literature, using
a 'postcard' mail out strategy, etc.
Web
Site Press Release
Have a press release written to
launch your web site. There are press release
companies on the Internet such as prweb.com
which will give a good distribution for
your release. You will most
likely want to do a press release for the
launch of your company, but you will also
want to from time to time do informational
articles. See the “web site resources
articles” section below for ideas
on this.
Search
Engine Optimization
This is the first step that is
recommended before spending lots of money
on pay per click marketing. Search engine
optimization will optimize your web site
for the search engines so that you will
appear in the regular listings for the keywords
you are targeting rather than always having
to pay for every click. The keywords, meta
tags, title tags, and web site organization
will all be improved to increase your search
engine rankings.
Affiliate
Linking Campaign
This goes along with the search
engine optimization campaign. Select highly-qualified
web sites to exchange links with, which
will in turn increase your search engine
rankings.
Pay
Per Click Marketing
Your pay per click marketing campaign
will put you immediately on search engines
such as Google, Yahoo, Mamma.com, Dogpile.com
and hundreds of others. Our expertise is
in the area of creating high click-through
rates on your ads so that you don’t
have to pay as much per click (cost savings
of at least 50% per click over doing it
yourself). We will also be able to show
you your conversion rate data to see how
many web site visitors referred from pay
per click ads actually became paying customers.
Web
Site Resources Articles
This is one of the best ways to
get free hits from the search engines, and
build trust in web site visitors because
they see that you are experts in your field.
The search engines will index these articles
from your web site which are keyword dense
with the keywords you are targeting. We
can help you optimize your articles once
they are written, or write the articles
for you. Good ideas for resources articles
are reference guides, top 10 lists, tips,
stories, and newsletters.
Newsletters
Newsletters are a great way to keep people
informed about your products and services
even when they aren't browsing your web
site. A good newsletter offers informative
and useful content though, not just sales
pitches. Look at some examples for the following
businesses:
Music Teacher: Upcoming concerts and special
events
Restaurant: Daily specials for the upcoming
week and recipes
Software Company: New software updates and
ways to use the software
A
good newsletter manager will manage your
subscriber list for you. People can sign
up on your web site and the newsletter manager
automatically keeps track of who is on the
list, and also who unsubscribes. The newsletter
manager will also allow you to mail out
newsletters with text and images if the
subscriber has chosen the html newsletter
format.
|
|
|
|
|
